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Excel

Run Cross-tabs in Excel (Free Template Tool)

Analysis and Metrics, Free Activities, Research and MIS, Tools

This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports.

Run Cross-tabs in Excel (Free Template Tool) Review the Teaching Activity

Creating Customer Journey Maps (Student Tool and Tasks)

Consumer Behavior, Free Activities, Places and Channels, Products and Brands, Services/CRM, Tools

In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.

Creating Customer Journey Maps (Student Tool and Tasks) Review the Teaching Activity

SWOT Analysis (Free Tool)

Analysis and Metrics, Free Activities, Marketing Environment, Strategy and Plans, Tools

This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.

SWOT Analysis (Free Tool) Review the Teaching Activity

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