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Introductory Concepts
Strategy and Plans
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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Excel

Run Cross-tabs in Excel (Free Template Tool)

Analysis and Metrics, Free Activities, Research and MIS, Tools

This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports.

Creating Customer Journey Maps (Student Tool and Tasks)

Consumer Behavior, Free Activities, Places and Channels, Products and Brands, Services/CRM, Tools

In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.

SWOT Analysis (Free Tool)

Analysis and Metrics, Free Activities, Marketing Environment, Strategy and Plans, Tools

This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.

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