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Great Ideas for Teaching Marketing

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Excel

Run Cross-tabs in Excel (Free Template Tool)

This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports. 

Categories Analysis and Metrics, Research and MIS, Tools

Creating Customer Journey Maps (Student Tool and Tasks)

In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.

Categories Consumer Behavior, Places and Channels, Products and Brands, Services/CRM, Tools

SWOT Analysis (Free Tool)

This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.

Categories Analysis and Metrics, Strategy and Plans, Tools

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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