Interpreting Research Results

This review activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product, or whether their product prototype needs to be modified before launch. Given the research results listed below, what would you recommend to the firm?

 

ACTIVITY/TASK

Research See the full activity...

Evaluating a Questionnaire and its Questions

Listed below is a draft questionnaire for a mail survey that an anonymous company plans to conduct in regards to a potential new product. Your task for this activity is to complete the survey with some of your fellow students and try to identify any questionnaire problems and then suggest ways to improve it. (Note: You should be See the full activity...