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Introductory Concepts
Strategy and Plans
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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

concept test

Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

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