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Great Ideas for Teaching Marketing

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concept test

Interpreting Research Results (Concept Test for a New Product)

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Categories Analysis and Metrics, New Product Process, Research and MIS

Evaluating a Questionnaire

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Categories Discussion Exercises, New Product Process, Research and MIS, role play

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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