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Great Ideas for Teaching Marketing

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Are these Marketing Tasks?

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

Categories Discussion Exercises, Introductory Concepts, Review Exercises, Strategy and Plans

The Role of a Marketer

The aim of this exercise is to identify the likely tasks of someone in a marketing role. In other words, what day-to-day functions do marketers perform?

Categories Introductory Concepts, Review Exercises

Understanding Customer Satisfaction

This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.

Categories Consumer Behavior, Introductory Concepts, Review Exercises

What is Customer Value?

For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.

Categories Consumer Behavior, Introductory Concepts

Which Marketing Orientation is Best?

In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students’ task is to determine which marketing orientation/philosophy they should adopt.

Categories Decisions and Mini-Cases, Introductory Concepts, Strategy and Plans

Understanding Marketing Orientation

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Categories Introductory Concepts, Review Exercises, Strategy and Plans

What is Marketing?

The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.

Categories Discussion Exercises, Introductory Concepts

Your Perceptions of Marketing

In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.

Categories Discussion Exercises, Introductory Concepts, Review Exercises
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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