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Great Ideas for Teaching Marketing

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Preparing a SWOT

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Was McDonald’s Adaptive or Just Lucky?

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Over-Adapting to the Environment?

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Categories Discussion Exercises, Marketing Environment, New Product Process, Strategy and Plans

Too Slow to Adapt?

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Categories Discussion Exercises, Marketing Environment, Places and Channels

A New Environment; Time for a New Strategy?

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

Categories Decisions and Mini-Cases, Marketing Environment, Places and Channels, Services/CRM

Adapting to a New Environment

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Categories Decisions and Mini-Cases, Marketing Environment, Strategy and Plans

What is the Impact of Macro-Environmental Changes?

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.

Categories Discussion Exercises, Marketing Environment

Change in Retailer Relationships: Good or Bad?

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Categories Analysis and Metrics, Discussion Exercises, Marketing Environment, Places and Channels

Identifying Your Competitive Set

For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Balancing the Needs of Publics (Stakeholders)

In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?  

Categories Decisions and Mini-Cases, Marketing Environment, role play
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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