Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Channel Conflict Challenges Review the Teaching Activity
Discussion Exercises
Which Channel Would You Choose?
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
Which Channel Would You Choose? Review the Teaching Activity
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
EXCLUSIVE MEMBER ACTIVITY
Converting Logistics to Customer Value Review the Teaching Activity
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
EXCLUSIVE MEMBER ACTIVITY
The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity
Cost Leadership Strategy
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
Cost Leadership Strategy Review the Teaching Activity
Pricing and Positioning
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
EXCLUSIVE MEMBER ACTIVITY
Pricing and Positioning Review the Teaching Activity
Value Pricing – A Tough Decision
This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?
EXCLUSIVE MEMBER ACTIVITY
Value Pricing – A Tough Decision Review the Teaching Activity
Product Design = Mix of Attributes
By changing a product’s mix of attributes you effectively create new products, which may provide a unique solution. In this activity, students modify the mix of attributes for a table, in order to meet different needs.
Product Design = Mix of Attributes Review the Teaching Activity
Unique Characteristics of Services
Services have a number of distinct characteristics that create a unique set of marketing challenges for services marketers. The task is to review customer statements to identify the distinguishing service characteristic.
Unique Characteristics of Services Review the Teaching Activity
Does Product Augmentation Provide Value?
Students choose between sets of competitive product offerings. One of the choices is more heavily augmented. How important is the augmented product in the decision? Are students willing to pay more?
Does Product Augmentation Provide Value? Review the Teaching Activity