Discussion Exercises Archives - Page 12 of 19 - Great Ideas for Teaching Marketing

Which Store to Franchise?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?

Which Store to Franchise? Review the Teaching Activity

Should You Have Your Own Sales Team?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
EXCLUSIVE MEMBER ACTIVITY

Should You Have Your Own Sales Team? Review the Teaching Activity

Should We Use a Wholesaler?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
EXCLUSIVE MEMBER ACTIVITY

Should We Use a Wholesaler? Review the Teaching Activity

Channel Conflict Challenges

B2B Marketing, Discussion Exercises, Free Activities, Places and Channels

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Channel Conflict Challenges Review the Teaching Activity

Which Channel Would You Choose?

B2B Marketing, Discussion Exercises, Free Activities, New Product Process, Places and Channels

Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?

Which Channel Would You Choose? Review the Teaching Activity

Converting Logistics to Customer Value

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
EXCLUSIVE MEMBER ACTIVITY

Converting Logistics to Customer Value Review the Teaching Activity

The Value of Logistics in Coke’s Marketing Mix

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
EXCLUSIVE MEMBER ACTIVITY

The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity

Cost Leadership Strategy

Discussion Exercises, Free Activities, Pricing, Services/CRM, Strategy and Plans

This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.

Cost Leadership Strategy Review the Teaching Activity

Pricing and Positioning

Discussion Exercises, Member Activities, Pricing, Segmentation and Positioning

In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
EXCLUSIVE MEMBER ACTIVITY

Pricing and Positioning Review the Teaching Activity

Value Pricing – A Tough Decision

Discussion Exercises, Member Activities, Pricing

This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?
EXCLUSIVE MEMBER ACTIVITY

Value Pricing – A Tough Decision Review the Teaching Activity