In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
Should You Have Your Own Sales Team? Review the Teaching Activity
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
Should We Use a Wholesaler? Review the Teaching Activity
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Channel Conflict Challenges Review the Teaching Activity
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
Which Channel Would You Choose? Review the Teaching Activity
For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
Converting Logistics to Customer Value Review the Teaching Activity
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
Cost Leadership Strategy Review the Teaching Activity
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
Pricing and Positioning Review the Teaching Activity
This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?
Value Pricing – A Tough Decision Review the Teaching Activity
By changing a product’s mix of attributes you effectively create new products, which may provide a unique solution. In this activity, students modify the mix of attributes for a table, in order to meet different needs.
Product Design = Mix of Attributes Review the Teaching Activity