Marketing Trivia Quiz VIDEO

Trivia Quiz

Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.

You could even build some discussion tasks or online research around the answers – enjoy!

Guess the Entrepreneur Quiz

Here is another video quiz – this one … See the full activity...

Does product augmentation matter?

Introduction to the student activity

Product augmentation is one of the three (sometimes five, depending upon the model being used) levels to describe a product.

At the center of the model is typically the core customer need or core  value being offered– in other words, what is the customer truly buying? Understanding of the core need/value is helpful for identifying … See the full activity...

How is this Product Augmented?

Introduction to the Student Activity

Product augmentation is one of the three levels of a product, and is often used to help differentiate an everyday product in the market. Product augmentation is relatively straightforward for services, where additional support, information, and after sales service is provided – but it is a little trickier for physical goods.

In this exercise, students … See the full activity...