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Great Ideas for Teaching Marketing

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      • Decisions and Mini-Cases
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success factors

Should We Launch? It’s Your Call!

This case study highlights the experience of two uni graduates have gotten themselves into a business ‘mess’. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.

Categories Decisions and Mini-Cases, New Product Process, Strategy and Plans

Why New Products Fail

The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.

Categories Analysis and Metrics, Discussion Exercises, New Product Process

Assessing a Strategic Alliance

In this mini-case study, students assess whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players, as well as its joint customers.

Categories Business Markets, Discussion Exercises, News item, Services/CRM, Strategy and Plans

Strategy Focus

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

Categories Discussion Exercises, Introductory Concepts, Strategy and Plans

What is Marketing at McDonald’s?

In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.

Categories Discussion Exercises, Introductory Concepts, Marketing Environment, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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