This case study highlights the experience of two uni graduates have gotten themselves into a business ‘mess’. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.
The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.
In this mini-case study, students assess whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players, as well as its joint customers.
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.
In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.