Benefits of Strategic Alliances

Below is a list of possible and actual strategic alliances. Your task in this activity is to first identify the benefits and risks associated with each of the ventures. You also need to determine the extent to which customers will also benefit. On the basis of this assessment, you then need to decide whether the alliance, in your opinion, should See the full activity...

Assessing a Strategic Alliance

In this mini-case study, you are required to determine whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players as well as customers. To do this task successfully, you will need to consider what capabilities each organization is likely to provide to the strategic alliance.

 

ACTIVITY/TASK

In mid-2012, Aviva (a major insurance company with … See the full activity...