Social Class Behaviour

In this activity, you need to outline your perception of the differences between an ‘upper social class’ and a ‘lower social class’ consumer. You need to complete the following table and determine the similarities and differences between these two groups of consumers, taking into account demographics, possessions, and lifestyle.

 

ACTIVITY/TASK

For an ‘upper social class’ consumer

Compare using the

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Perceptions of Occupation Status

A key aspect of social class is the relative/perceived status of consumers in a society. Therefore, for this exercise, you need to determine the social status of various occupations. You should rank the following list of occupations from highest to lowest status (using your perception of how general society see these these roles).

 

ACTIVITY/TASK

  1. Shop assistants
  1. Accountants
  1. Taxi drivers
  1. Doctors
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