Great Ideas for Teaching Marketing
Ideas and resources for teaching marketing
Use Porter’s Five-forces model to help analyze the book publishing industry, simply based on the hypothetical information and data presented below.
ACTIVITY/TASK
The book publishing industry in Australia
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer in Australia with multiple brands (retail formats). Your task is to evaluate each of their strategy initiatives. In other words, to what extent do you agree with their five strategic priorities?
ACTIVITY/TASK
Thompson-Smith is one of Australia’s largest retailers. They have around 1,000 different stores, across five … See the full activity...
In this mini-case study, you are required to determine whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players as well as customers. To do this task successfully, you will need to consider what capabilities each organization is likely to provide to the strategic alliance.
ACTIVITY/TASK
In mid-2012, Aviva (a major insurance company with … See the full activity...
In the following mini-case study, you are required to categorize the corporation’s business portfolio into the four boxes of the BCG (Boston Consulting Group) model. You then need to decide how the management should allocate $250 million funds available across their strategic business units (SBUs), using the BCG matrix as a guide.
ACTIVITY/TASK
The AHI Group is a hypothetical … See the full activity...
Your task in this activity is to classify the examples listed below into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model). You will need to consider whether it is a new or existing product and market for the firm. A diagram of the product/market growth matrix has also been provided below … See the full activity...
