Skip to content

Great Ideas for Teaching Marketing

  • Info
    • Teaching Approach
      • Geoff’s Bio
      • For Students
      • Terms and Conditions
      • Privacy
    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
    • Sim Games
    • Crossword
    • Tools
  • Base Concepts
  • Environment
  • Strategy
  • Consumer Behavior
  • Research
  • Metrics
  • Segments & Positioning
  • Products/Brands
  • Services/CRM
  • New Products
  • Digital
  • Place Mix
  • Pricing
  • Promotion
  • Ethics
  • B2B
  • All Activities

marketing concept

Which Marketing Orientation is Best?

In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students’ task is to determine which marketing orientation/philosophy they should adopt.

Categories Decisions and Mini-Cases, Introductory Concepts, Strategy and Plans

Understanding Marketing Orientation

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Categories Introductory Concepts, Review Exercises, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2022 Great Ideas for Teaching Marketing • Built with GeneratePress

Terms and Conditions