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Great Ideas for Teaching Marketing

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market philosophy

Marketing’s Role in the New Product Process

The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.

Categories Discussion Exercises, New Product Process

Choosing a Target Market (Numbers-based)

In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.

Categories Analysis and Metrics, Consumer Behavior, Discussion Exercises, Segmentation and Positioning

Understanding Marketing Orientation

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Categories Introductory Concepts, Review Exercises, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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