In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.
The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.