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Great Ideas for Teaching Marketing

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game

Interactive Marketing (Trading) Game

Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.

Categories Business Markets, Games and Quizzes, Marketing Environment, role play, Sim Games

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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