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Great Ideas for Teaching Marketing

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family

Household Decision Making Roles

Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.

Categories Consumer Behavior, Discussion Exercises, Review Exercises, role play

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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