Skip to content

Great Ideas for Teaching Marketing

  • Info
    • Teaching Approach
      • Geoff’s Bio
      • For Students
      • Terms and Conditions
      • Privacy
    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
    • Sim Games
    • Crossword
    • Tools
  • Base Concepts
  • Environment
  • Strategy
  • Consumer Behavior
  • Research
  • Metrics
  • Segments & Positioning
  • Products/Brands
  • Services/CRM
  • New Products
  • Digital
  • Place Mix
  • Pricing
  • Promotion
  • Ethics
  • B2B
  • All Activities

competencies

Apple and Core Competencies

In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy

Categories Decisions and Mini-Cases, Strategy and Plans

What are Core Competencies?

This activity explores the concept of core competencies and their role in the development of a marketing strategy.

Categories Discussion Exercises, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2022 Great Ideas for Teaching Marketing • Built with GeneratePress

Terms and Conditions