In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
Can a CFO Run Marketing? Review the Teaching Activity
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need.
EXCLUSIVE MEMBER ACTIVITY
Can Marketers Become CEOs? Review the Teaching Activity
In the marketing career quiz there are 20 questions about work preferences, thinking style and interests. There are three options for each question, students pick the one that best describes them. UPDATED worksheet version.
Marketing Career Quiz Review the Teaching Activity