Can a CFO run marketing?

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed to be completed in small groups of students or as a class discussion.

Student audience: This exercise is more suitable for more advanced students of marketing, starting to think about their marketing career.

Exercise time: The group discussion time should run 10-15 minutes.

Additional resources:

Is marketing See the full activity...

Can marketers become CEOs?

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for small groups of students or as an overall class discussion.
Student audience: This exercise is more suitable for students of later level marketing subjects or at masters level.
Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall … See the full activity...

Is marketing for me?

Teaching Notes for this Marketing Activity

Preferred format: For this exercise, students complete an online ‘marketing career quiz‘ and then discuss the findings in groups or in a class discussion.
Student audience: This discussion exercise is suitable for students studying introductory marketing.
Exercise time: This activity is in two parts – around 10 minutes to complete the quiz … See the full activity...