In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. The activity links to an article on Twitter’s decision to appoint their CFO to run its marketing department.
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need.
In the marketing career quiz there are 20 questions about work preferences, thinking style and interests. There are three options for each question, students pick the one that best describes them. UPDATED worksheet version.