Benefits of Strategic Alliances
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
In this activity, student need to work through a customer lifetime value exercise (CLV) and calculate the CLV for both the firm’s business and individual customers.
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.