How to Classify Product Levels
The task in this activity is to classify the offerings of a computer retailer into core, actual and augmented product levels.
Augmentation
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
EXCLUSIVE MEMBER ACTIVITY
Does Product Augmentation Matter?
In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.