Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
Defining the Market Research Problem Review the Teaching Activity
Research and MIS
Should We Conduct Market Research (Test Marketing)?
In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against the merits of conducting test marketing prior to a full launch.
Should We Conduct Market Research (Test Marketing)? Review the Teaching Activity
Assessing the Impact of Environmental Change
The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.
Assessing the Impact of Environmental Change Review the Teaching Activity