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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

sales promotion

Pringles Chips WTF (Sales Promotion Campaign)

Case Study, Consumer Behavior, Free Activities, New Product Process, Promotion

This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix of a sales promotion and a product line extension.

Pringles Chips WTF = Solutions

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