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repositioning

Coke Repositions their Energy Drink (Video Case)

Case Study, Consumer Behavior, Discussion Exercises, Free Activities, New Product Process, Products and Brands, Promotion, video

In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”.

Coke Repositions their Energy Drink (Video Case) Review the Teaching Activity

Classifying New Products

Discussion Exercises, Member Activities, New Product Process, Products and Brands

For this activity, students identify what ‘type’ of new product the firm has developed – new category, product line extension, and so on.

Classifying New Products Review the Teaching Activity

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