GE-McKinsey Multi-Factor Excel Template (Teaching Ideas)

Analysis and Metrics, Free Activities, Research and MIS, Strategy and Plans, Tools

In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.

GE-McKinsey Multi-Factor Excel Template (Teaching Ideas) Review the Teaching Activity