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Great Ideas for Teaching Marketing

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Interpreting a Perceptual Map

Students need to determine what a perceptual map tells them about the current positioning of a bank and what challenges they may face.

Categories Review Exercises, Segmentation and Positioning

Using Cross-Tabs (Updated)

This activity is designed to highlight the value of using cross-tabs to help analyze market research data.

Categories Analysis and Metrics, Research and MIS

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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