Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
ethics
Shift to Societal Marketing
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.
Does Society Need Marketing?
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?
EXCLUSIVE MEMBER ACTIVITY