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Great Ideas for Teaching Marketing

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csr

Walmart and Corporate Social Responsibility

Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.

Categories Discussion Exercises, Ethics, Marketing Environment

Shift to Societal Marketing

This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.

Categories Discussion Exercises, Marketing Environment

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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