Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Walmart and Corporate Social Responsibility Review the Teaching Activity
csr
Shift to Societal Marketing
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.
Shift to Societal Marketing Review the Teaching Activity