Skip to content

Great Ideas for Teaching Marketing

  • Info
    • Teaching Approach
      • Geoff’s Bio
      • For Students
      • Terms and Conditions
      • Privacy
    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
    • Sim Games
    • Crossword
    • Tools
  • Base Concepts
  • Environment
  • Strategy
  • Consumer Behavior
  • Research
  • Metrics
  • Segments & Positioning
  • Products/Brands
  • Services/CRM
  • New Products
  • Digital
  • Place Mix
  • Pricing
  • Promotion
  • Ethics
  • B2B
  • All Activities

BCG matrix

Reading Trends in the BCG Matrix

Students are presented with various BCG matrixes where the portfolios are tracked over time and they need to identify why the portfolios follow these patterns and what are the strategic implications.

Categories Strategy and Plans, Tools

Analyzing the BCG matrix

In this activity, students are presented with several BCG matrix examples and are required to identify the positives and the concerns with the structure of the portfolio.

Categories Strategy and Plans, Tools

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2022 Great Ideas for Teaching Marketing • Built with GeneratePress

Terms and Conditions