Trends in the BCG matrix

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students.
Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing.
Exercise time: The group discussion … Continue reading...

Analyzing the BCG matrix

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students.
Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing.
Exercise time: The group discussion … Continue reading...