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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
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Awareness and Advertising Recall = Solutions

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Awareness and Advertising Recall = Solutions Review the Teaching Activity

Why New Products Fail = Solutions

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Why New Products Fail = Solutions Review the Teaching Activity

New Product Evaluation = Solutions

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New Product Evaluation = Solutions Review the Teaching Activity

Setting Your Price = Solutions

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Setting Your Price = Solutions Review the Teaching Activity

What Price Mark-up is Needed? = Solutions

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What Price Mark-up is Needed? = Solutions Review the Teaching Activity

Reviewing a Multi-Attribute Model = Solutions

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Reviewing a Multi-Attribute Model = Solutions Review the Teaching Activity

Using Cross-Tabs = Solutions

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Using Cross-Tabs = Solutions Review the Teaching Activity

Analyzing Campaign Results = Solutions

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Analyzing Campaign Results = Solutions Review the Teaching Activity

What’s Our Market Share? = Solutions

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What’s Our Market Share? = Solutions Review the Teaching Activity

What’s the Best Marketing Strategy? = Solutions

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What’s the Best Marketing Strategy? = Solutions Review the Teaching Activity

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