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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Member Solutions

Shift to Societal Marketing = Solutions

Member Solutions

Instructor solutions.

Shift to Societal Marketing = Solutions Review the Teaching Activity

Using Porter’s Five-forces Model = Solutions

Member Solutions

Instructor solutions.

Using Porter’s Five-forces Model = Solutions Review the Teaching Activity

Competing in the New Environment = Solutions

Member Solutions

Instructor solutions.

Competing in the New Environment = Solutions Review the Teaching Activity

From Bricks and Mortar to Online Retailing = Solutions

Member Solutions

Instructor solutions.

From Bricks and Mortar to Online Retailing = Solutions Review the Teaching Activity

How Would You Segment These Consumers? = Solutions

Member Solutions

Instructor solutions.

How Would You Segment These Consumers? = Solutions Review the Teaching Activity

Preparing a SWOT = Solutions

Member Solutions

Instructor solutions.

Preparing a SWOT = Solutions Review the Teaching Activity

Staff Bonuses and Internal Marketing = Solutions

Member Solutions

Instructor solutions.

Staff Bonuses and Internal Marketing = Solutions Review the Teaching Activity

Walmart and Corporate Social Responsibility = Solutions

Member Solutions

Instructor solutions.

Walmart and Corporate Social Responsibility = Solutions Review the Teaching Activity

Balancing the Needs of Publics = Solutions

Member Solutions

Instructor solutions.

Balancing the Needs of Publics = Solutions Review the Teaching Activity

Need to Improve Internal Marketing? = Solutions

Member Solutions

Instructor solutions.

Need to Improve Internal Marketing? = Solutions Review the Teaching Activity

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