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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

quantitative

Reviewing a Multi-Attribute Model

Analysis and Metrics, Consumer Behavior, Free Activities, Research and MIS, Tools

In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).

Using Cross-Tabs

Analysis and Metrics, Free Activities, Research and MIS

This activity is designed to highlight the value of using cross-tabs to help analyze market research data.

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