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quantitative

Using Cross-Tabs

Analysis and Metrics, Free Activities, Research and MIS

This activity is designed to highlight the value of using cross-tabs to help analyze market research data.

Using Cross-Tabs Review the Teaching Activity

Reviewing a Multi-Attribute Model

Analysis and Metrics, Consumer Behavior, Free Activities, Research and MIS, Tools

In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).

Reviewing a Multi-Attribute Model Review the Teaching Activity

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