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Great Ideas for Teaching Marketing

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marketing

What is Marketing?

The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.

Categories Discussion Exercises, Introductory Concepts

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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