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Introductory Concepts
Strategy and Plans
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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

maps

Creating and Interpreting a Perceptual Map

Free Activities, Segmentation and Positioning, Strategy and Plans, Tools

A exercise for marketing students where they create and interpret a perceptual map. Contains a download for a free online template for perceptual mapping.

Creating and Interpreting a Perceptual Map Review the Teaching Activity

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