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Members Now Have Access to Over 400 Teaching Activities... Click to Find Out More

Members Now Have Access to Over 400 Teaching Activities... Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Solutions

Identifying Your Competitive Set = Solutions

Instructor solutions.

Why Firms Introduce New Products = Solutions

Instructor solutions.

Channel Conflict Challenges = Solutions

Instructor solutions.

Is Marketing a Challenging Career? = Solutions

Instructor solutions.

The Marketing Challenge of Anti-Consumerism = Solutions

Instructor solutions.

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