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GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
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Segmentation and Positioning
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Analysis and Metrics
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Techniques to Generate Consumer Reviews = Solutions

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Educator solutions

Techniques to Generate Consumer Reviews = Solutions Review the Teaching Activity

Evaluating the Impact of Sales Promotions = Solutions

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Educator solutions for Evaluating the Impact of Sales Promotions

Evaluating the Impact of Sales Promotions = Solutions Review the Teaching Activity

New Product Evaluation Challenges = Solutions

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New Product Evaluation Challenges = Solutions Review the Teaching Activity

Key Challenges of New Products = Solutions

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Key Challenges of New Products = Solutions Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task) = Solutions

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Do Firms Have a Social Responsibility? (Discussion Task) = Solutions Review the Teaching Activity

Do Firms Have a Social Responsibility? (Debates) = Solutions

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Do Firms Have a Social Responsibility? (Debates) = Solutions Review the Teaching Activity

Who Has the Social Right of Way? = Solutions

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Who Has the Social Right of Way? = Solutions Review the Teaching Activity

Classic Case Study: What is Positioning? = Solutions

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Classic Case Study: What is Positioning? = Solutions Review the Teaching Activity

Communicating the Social Change = Solutions

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Communicating the Social Change = Solutions Review the Teaching Activity

Aldi Supermarkets Differentiation Case Study = Solutions

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Aldi Supermarkets Differentiation Case Study = Solutions Review the Teaching Activity

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