A Great Idea, But Would You Invest?
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
A Great Idea, But Would You Invest? Review the Teaching Activity
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Assessing Potential Research Problems
There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.
Assessing Potential Research Problems Review the Teaching Activity