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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
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Member Solutions

What is Customer Value? = Solutions

Member Solutions

Instructor solutions.

What is Customer Value? = Solutions Review the Teaching Activity

What is Marketing? = Solutions

Member Solutions

Instructor solutions.

What is Marketing? = Solutions Review the Teaching Activity

Your Perceptions of Marketing = Solutions

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Instructor solutions.

Your Perceptions of Marketing = Solutions Review the Teaching Activity

Which Marketing Orientation is Best? = Solutions

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Instructor solutions.

Which Marketing Orientation is Best? = Solutions Review the Teaching Activity

Understanding Marketing Orientation = Solutions

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Understanding Marketing Orientation = Solutions Review the Teaching Activity

Understanding Customer Satisfaction = Solutions

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Instructor solutions.

Understanding Customer Satisfaction = Solutions Review the Teaching Activity

The Role of a Marketer = Solutions

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Instructor solutions.

The Role of a Marketer = Solutions Review the Teaching Activity

Are these Marketing Tasks? = Solutions

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Are these Marketing Tasks? = Solutions Review the Teaching Activity

Perceptions of CRM = Solutions

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Perceptions of CRM = Solutions Review the Teaching Activity

Will Profit per Customer Increase Each Year? = Solutions

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Will Profit per Customer Increase Each Year? = Solutions Review the Teaching Activity

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