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GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Member Solutions

Monitoring Consumer Attitudes = Solutions

Member Solutions

Instructor solutions.

Monitoring Consumer Attitudes = Solutions Review the Teaching Activity

Financially-driven Marketing Strategy = Solutions

Member Solutions

Instructor solutions.

Financially-driven Marketing Strategy = Solutions Review the Teaching Activity

Reviewing Perceptual Maps = Solutions

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Instructor solutions.

Reviewing Perceptual Maps = Solutions Review the Teaching Activity

Marketing Financial Forecasts = Solutions

Member Solutions

Instructor solutions.

Marketing Financial Forecasts = Solutions Review the Teaching Activity

Using Market Concentration = Solutions

Member Solutions

Instructor solutions.

Using Market Concentration = Solutions Review the Teaching Activity

Market Research Scales = Solutions

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Instructor solutions.

Market Research Scales = Solutions Review the Teaching Activity

Marketing Career Quiz = Solutions

Member Solutions

Instructor solutions.

Marketing Career Quiz = Solutions Review the Teaching Activity

What is Customer Value? = Solutions

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Instructor solutions.

What is Customer Value? = Solutions Review the Teaching Activity

What is Marketing? = Solutions

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Instructor solutions.

What is Marketing? = Solutions Review the Teaching Activity

Your Perceptions of Marketing = Solutions

Member Solutions

Instructor solutions.

Your Perceptions of Marketing = Solutions Review the Teaching Activity

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