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Introductory Concepts
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Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
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Promotion
Analysis and Metrics
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Member Solutions

Change in Retailer Relationships: Good or Bad? = Solutions

Member Solutions

Instructor solutions.

Change in Retailer Relationships: Good or Bad? = Solutions Review the Teaching Activity

What is the Impact of Macro-Environmental Changes? = Solutions

Member Solutions

Instructor solutions.

What is the Impact of Macro-Environmental Changes? = Solutions Review the Teaching Activity

Adapting to a New Environment = Solutions

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Instructor solutions.

Adapting to a New Environment = Solutions Review the Teaching Activity

A New Environment; Time for a New Strategy? = Solutions

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Instructor solutions.

A New Environment; Time for a New Strategy? = Solutions Review the Teaching Activity

Too Slow to Adapt? = Solutions

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Instructor solutions.

Too Slow to Adapt? = Solutions Review the Teaching Activity

Over-Adapting to the Environment? = Solutions

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Instructor solutions.

Over-Adapting to the Environment? = Solutions Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky? = Solutions

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Instructor solutions.

Was McDonald’s Adaptive or Just Lucky? = Solutions Review the Teaching Activity

Adapting to Socio-Cultural Trends = Solutions

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Adapting to Socio-Cultural Trends = Solutions Review the Teaching Activity

Shift to Societal Marketing = Solutions

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Shift to Societal Marketing = Solutions Review the Teaching Activity

Using Porter’s Five-forces Model = Solutions

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Instructor solutions.

Using Porter’s Five-forces Model = Solutions Review the Teaching Activity

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