Customer Lifetime Value Calculation (a step-by-step guide)
In this exercise, students work through a customer lifetime value calculation and explain the individual components, ideal for advanced marketing students.
In this exercise, students work through a customer lifetime value calculation and explain the individual components, ideal for advanced marketing students.
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation.
This discussion exercise is an introduction to calculating customer lifetime value, which would be suitable for students of services marketing and metrics – and perhaps some students of advertising/promotion.