KFC Zinger Launch (with video)

Case Study, Free Activities, New Product Process, Promotion

In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.

KFC Zinger Launch (with video) Review the Teaching Activity