That almost seemed too easy for you?
So now let’s look at a 30 second TVC and then I will have a few questions afterwards. This will help me see how “insightful” you are for the consumer insights role.
Questions on the Video
1 = The ad is attempting to use second-time (experienced) parents as:
A = Sales people
B = Opinion leaders
C = Spokespeople
D = Actors in a TV ad
2 = What Maslow hierarchy level is the ad trying to leverage for motivation?
A = Safety (of the baby)
B = Physiological (as the product is a necessity)
C = Social (to have friends to talk to in the park)
D = Esteem (to be seen as a smart parent)
3 = Would this type of product purchase normally be a:
A = High-involvement purchase
B = Low -involvement purchase
4 = And therefore, which main type of buying behavior would this product normally fit into?
A = Habitual buying
B = Variety-seeking
C = Dissonance-reducing
D = Complex buying
The code is just four letter – your answers to the above – all in UPPER case letters.