I think that I have underestimated you – that was a hard challenge.
You seem to know all about the new product adoption process, so now I’m going to ask you some questions about the Buyer Decision Process.
So let’s start with a very simple question, as shown in the maze below.
You start with the in arrow and follow the maze until the out arrow – so what’s the answer?
Two words, do NOT use spaces and all LOWER case letters.
Hint: Marketing textbooks have two possible answers for this – the second word is the same, but the first word may vary – if one does not work, then try the other term.