Quiz Instructions
- There are 20 multiple choice questions to complete on consumer behavior. Each page contains five questions. Click ‘Next’ to go to the next page.
- There is only one correct answer per question. Toggle the button to the right.
- IMPORTANT: You only have one chance to choose. Once you make your selection, your answer is locked in and you cannot change it.
- Correct responses will be immediately marked with a green box, and incorrect ones will be marked with a red box.
- Your total score will be shown at the end of the quiz, out of 20, with all questions being of equal value.
Scroll down for questions and good luck…
#1. What is the middle social class in a three social class structure?
#2. Sometimes only one factor is used to determine social class, which is?
#3. For adopter categories, what % of consumers are “innovators”?
#4. What decision rule is used when a consumer chooses based on their MOST important attribute only?
#5. Psychographics primarily considers a consumer’s?
Results
Well done – you passed the quiz – looks like you know your consumer behavior!!!
You didn’t quite score 50% in the quiz – looks like you need to brush up on your consumer behavior knowledge.