Great Ideas for Teaching Marketing has been developed by me, Geoff Fripp, over many years of teaching undergraduate and postgraduate marketing students. It was launched online in mid-2012.
As an alternative to long case studies, I have constructed over 250 short activities and discussion exercises. They are ideally suited to topics that only require a 10-30 minute (on average, some activities run longer) exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.
All the activities and discussion exercises are provided free for marketing lecturers to use in their classes. The material is designed to:
- be easy-to-use,
- reduce preparation time,
- add variety to sessions, and
- appeal to different learning styles.
I hope that you find the activities useful and I wish you all the best with your teaching programs,