The role of logos

Teaching Notes for this Activity

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how important is it?

Student task

Below are some well-known logos to review.

1. Which logos can you recognize?
2. Why do you think that these logos were designed this way? That is, what are they trying to communicate?
3. Are logos just used for quick recognition – or do they try to “tell a story” about the brand?
4. Which logos, do you think, are the better ones? Why?
5. How often (if at all) should successful brands change/fine-tune their logo design?
6. In addition to a brand’s logo – what are some other brand elements (colors, shapes, slogans, sounds) that are also important to use?
7. Do you think that every brand needs a logo? Or are logos more important in certain industries only?