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Great Ideas for Teaching Marketing

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Market Research Scales

In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales.

Categories Analysis and Metrics, Research and MIS

How Would You Segment These Consumers?

In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It sounds simple, but is it?

Categories Consumer Behavior, Segmentation and Positioning

Marketing Trivia Quiz (Hardcopy)

This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.

Categories Discussion Exercises, Games and Quizzes, Introductory Concepts, Quizzes

New Products Process MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, New Product Process, Quizzes, Review Exercises, video, Video MCQs

Promotional Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Promotion, Quizzes, Review Exercises, video, Video MCQs

Product Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Products and Brands, Quizzes, Review Exercises, video, Video MCQs

Price Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Pricing, Quizzes, Review Exercises, video, Video MCQs

Place Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Places and Channels, Quizzes, Review Exercises, video, Video MCQs

Marketing Trivia Two Video Quizzes

Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called ‘guess the entrepreneur’. These video quizzes are designed as icebreakers and team-building exercises.

Categories Games and Quizzes, Quizzes, Review Exercises, video, Video MCQs

Digital Escape Rooms: Getting Started

In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.

Categories Consumer Behavior, Discussion Exercises, Games and Quizzes, Marketing Mix, Quizzes
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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