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Great Ideas for Teaching Marketing

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Defining Market Research Terms

For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.

Categories Analysis and Metrics, Research and MIS

Identify the Steps in the New Product Process

In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.

Categories New Product Process

Creating the Product Life Cycle Curve

For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.

Categories Products and Brands

Plotting on the Product Life Cycle

For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.

Categories Marketing Environment, Products and Brands, Tools

Using Gantt Charts: Teaching Tips

Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.

Categories Strategy and Plans, Tools, video

Free Gantt Chart Excel Template

This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.

Categories Analysis and Metrics, Strategy and Plans, Tools

Pizza Store Design Game

This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.

Categories Places and Channels, Pricing, Products and Brands, role play, Sim Games

Restaurant Pricing Game

This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.

Categories Places and Channels, Pricing, role play, Sim Games

Implementing a CRM Program

In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.

Categories Research and MIS, Services/CRM, Strategy and Plans

Marketing Financial Forecasts

In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?

Categories Analysis and Metrics, New Product Process, Research and MIS, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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