Defining Market Research Terms
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.
Identify the Steps in the New Product Process
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.
Creating the Product Life Cycle Curve
For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Free Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Implementing a CRM Program
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
Marketing Financial Forecasts
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
