Welcome
Sim Games
Workbook
Activity Types
Base Concepts
Environment
Strategy
Consumer Behavior
MR/MIS
Metrics
Segments & Positioning
Products/Brands
Services/CRM
New Products
Digital
Place Mix
Pricing
Promotion
Ethics
Business Markets
Escape Rooms
- Marketing Mix Escape Room
- CB Digital Escape Room
Video MCQs
Sim Games
All Activities

Get the First Chapters Free

Want to review the Practical Marketing Workbook?

Sign up to our newsletter and get the first few chapters for free.

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Please leave this field empty

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

Terms and Conditions