For Students

The material and information on this website is primarily designed for marketing lecturers and instructors to use in their lessons. However, you will probably find that some examples and concepts will be helpful for your study and revision goals.

In addition, I have developed some other websites, which have been specifically designed for students. The first covers the key marketing topics of market segmentation, target markets, product positioning and perceptual maps. It can be found at

The second one is just focused on perceptual mapping and it provides students with a free download of an Excel spreadsheet template to enable them to quickly and easily produce perceptual maps for their marketing assignments. This site can be found at

And the third website covers a cross section of marketing topics – ideal if you are studying an introductory marketing subject. It is called the Marketing Study Guide.

And other relevant marketing study websites include: