Practical Marketing Workbook (PDF)

Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities. Provides variety and interest for students and appeals to student’s different learning styles. It has a mix of simple and more complex activities. All activities and exercises have been tried and tested in the classroom!

The Practical Marketing Workbook

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.