A role play version for a New Coke case study, where students assume the role of key participants in the decision. An interesting challenge for marketing students.
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
These are a collection of YouTube videos that support the two New Coke case studies on this site.
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.
This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.
In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.